Partner Ecosystem Series: Boogi & Integrated Finance

Boogi is an emerging embedded cashback and loyalty platform that connects fintech cardholders with personalised cashback offers from 1,000+ UK and US brands. Boogi’s solution leverages Open Banking transaction data to track customers’ spending and automatically reward them with cashback when they shop at partner merchants. Technically, Boogi provides a suite of APIs that allow fintech apps to register users, link their bank or card accounts (via secure data connections), and then receive notifications of qualifying transactions. The platform’s “blazingly fast” integration means a fintech can add cashback rewards with a single integration, after which Boogi handles the heavy lifting of transaction matching, offer management, and payout calculation. For example, if a user has a Boogi-linked card and they spend £50 at a participating retailer, Boogi’s system detects that purchase from transaction feeds and computes the cashback (let’s say 5%, so £2.50), which can then be credited to the user. Boogi prides itself on enabling fintechs to grow profitability and engagement: by rewarding user spend, fintechs see increased card usage and customer loyalty. From a functional depth perspective, Boogi not only matches transactions to offers but also provides analytics and marketing tools – it can target offers based on user behavior and segment customers to receive relevant deals, operating much like an “adtech meets fintech” platform. The five-year vision of Boogi is notably ambitious: to become the “rails that connect every company, client, e-commerce platform, and customer intelligence solution” in an automated marketing & loyalty ecosystem. This underscores the technical depth of Boogi’s approach: they aim to integrate diverse data sources and marketing channels into one network. Currently, Boogi’s partnership with open banking provider Nordigen gives it secure access to thousands of bank APIs, enabling coverage of virtually all banks in its supported regions. In summary, Boogi is an innovative cashback platform that allows fintechs to monetise users’ everyday spending through intelligent, automated incentives – essentially turning raw transaction data into increased user value and revenue.

How Integrated Finance amplifies Boogi: Integrated Finance can serve as the ideal conduit for Boogi’s cashback system within a fintech’s architecture. By using IF’s workflow automation, fintech developers can ensure that whenever a user transaction is posted on the IF ledger, that event is recorded so that it can be easily passed to Boogi for reward evaluation. For example, suppose a fintech banking app runs entirely on Integrated Finance for its core ledger and payments. When a user makes a purchase with their card (the card itself could be managed via IF’s card module), the transaction is recorded in IF’s ledger in real time. IF can then enable you to send the transaction details to Boogi (You may call Boogi’s API or vice versa via a configured webhook). Boogi would respond with any applicable cashback offer and amount (e.g., “£2.50 cashback for merchant X”). Using IF’s programmatic ledger, the fintech can instantly credit the £2.50 to the user’s rewards balance or directly to their main account as cashback. This entire loop – transaction detection, offer matching, reward payout – can occur seamlessly and near-instantly, giving users a real-time reward experience.

One major advantage of running this through Integrated Finance is unified data and control. If you change banks you don’t lose balances. IF’s system can maintain a sub-ledger for rewards, ensuring that every cashback disbursement is accounted for and tied to an underlying transaction  independently of where the cash actually sits (useful for transparency and accounting). Moreover, IF’s generic transactional library could be set up to handle conditions (for example, not crediting cashback until a transaction is settled, or reversing a cashback if a purchase is refunded). The IF–Boogi combination also means fintechs don’t need to separately integrate with bank data APIs for transaction fetching – IF already processes the transactions (e.g., via its card processing or via direct integrations to banking rails), so Boogi’s dependence on open banking data can be simplified. In cases where Boogi needs access to rich transaction data. Additionally, Integrated Finance’s compliance-first approach ensures that any data shared with Boogi (which involves personal transaction information) is handled securely and in line with user consents (for instance, IF could store the user consent for data sharing to Boogi obtained during onboarding).

From a more strategic view, Integrated Finance’s integration ecosystem could allow Boogi’s cashback to interplay with other modules – a fintech could combine Boogi rewards with, say, a Tillo gift card redemption option (users earn cashback via Boogi and can spend it via Tillo, all orchestrated by you the customer but made infinitely easier with IF). Or integrate compliance checks: if Boogi’s incentives cause unusually large payouts (potentially suspicious activity), IF’s compliance triggers (perhaps through ComplyAdvantage, Salv or Flagright) could flag it, adding an extra layer of risk management even in the loyalty program. In essence, IF turns Boogi into a plug-and-play feature of a fintech’s product: the time to market for offering cashback rewards shrinks dramatically. Rather than building an entire rewards infrastructure, IF enables customers of Boogi to configure the desired parameters. This allows for elegance in system design – separation of concerns – where Boogi focuses on maximising engagement and revenue through analytics-driven offers, and IF ensures those offers are operationally and financially integrated, recorded, and governed correctly. For Founders, this means they can launch a competitive cashback program (which can boost engagement significantly) without diverting focus from their core financial product. The IF and Boogi synergy yields an even better experience: end-users see seamless, real-time cashback in their account (increasing satisfaction), and the fintech sees higher usage and revenue, all while trusting IF’s backbone to keep the system robust and compliant.